Know what's in their hands
As a parent I want to know exactly what goes into the products my kids use. That’s why we’re completely transparent about our ingredients.
Our playdough is made from simple, safe, food-grade ingredients you can trust - for total peace of mind!
Looking for the perfect gift?
Add a Playdough Kit to your order! Each kit comes with three tubs of playdough, fun tools and themed sensory accessories that spark imagination and extend play.
A gift any curious little one (and their parents) will love!
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Builds fine motor skills
Rolling, squishing, pinching, and cutting strengthens the small muscles in children's hands and fingers — essential for writing, dressing, and everyday independence.
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Boosts language & storytelling
As kids create and pretend, they build vocabulary, communication skills, and storytelling abilities. It's an invitation to imagine & share ideas
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Supports cognitive development
Through shaping, sequencing, pretend baking, and problem-solving, little ones naturally develop early maths, planning, and reasoning skills.
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Emotional regulation
The slow, repetitive movements of playdough are naturally soothing. It encourages calm and focus, and helps children learn to self-regulate.
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Promotes creativity & imagination
Sensory play invites open-ended play and exploration. Kids can create freely, fostering innovative thinking and problem-solving.
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Social skills development
Playdough is wonderful for shared play — encouraging turn-taking, teamwork, sharing tools, and building social skills through collaborative creation.
